Brand

Fambot Brand Guidelines

Download Brand Assets

Naming

We like to keep the name simple: fambot is always one word and lowercase in running text.You can use fambot for both the company and the product, so there’s no need to say “the fambot app.” When in doubt, just keep it lowercase and keep it fambot.

Logo & mascot

The wordmark carries brand recognition; the icon carries it in compact spaces. Each has its own color hierarchy — they never combine on a white background.

Fambot logo, white icon and wordmark, on Fampurple
Full logo — white
Preferred lockup. Icon + wordmark, white, on Fampurple or dark backgrounds.
Fambot icon, purple, on white
Icon
Standalone icon, no wordmark. Use on light backgrounds when the primary white-on-purple option isn't suitable.
Fambot wordmark, purple, on white
Wordmark — Fampurple
Text only, no icon. Never paired with the robot mark in purple — this is the on-white alternative to the white lockup.
Fambot wordmark, white, on Fampurple
Wordmark — white
Text only, no icon. For Fampurple or dark backgrounds when the icon isn't needed.